De Rips is a small village situated in the North Brabant province of the southern Netherlands, located east of Helmond and Eindhoven in the municipality of Gemert-Bakel. The village sits at an elevation of approximately 28 meters (92 feet) and takes its name from the nearby stream known as the Rips, which was referenced as far back as 1544 when the settlement was first recorded as "Ripse Paal" — a name referring to a border pole positioned close to the stream. This stream forms the natural and historical centerpiece of the area's identity, winding through a quiet, rural landscape characteristic of the sandy lowlands of North Brabant.