Desperate Measures — known as The DM Peak Shop — is a specialist canoe and kayak retailer based at Holme Pierrepont, Adbolton Lane, West Bridgford, Nottingham, placing it directly at the National Water Sports Centre.

The shop stocks a broad range of paddling equipment including kayaks, canoes, drysuits, wetsuits, buoyancy aids, clothing, and safety and rescue essentials such as towlines, throwlines, and airbags, alongside storage and transport solutions.

As a physical access point for paddlers visiting the National Water Sports Centre, the shop serves both recreational and performance paddlers looking to gear up before or after time on the water.

Online orders are also accepted, with free delivery on clothing and kit orders over £85.