The Afon Conwy is one of Wales' most celebrated salmon and sea trout rivers, rising from Llyn Conwy in the wild Migneint Moors of Snowdonia and flowing through a predominantly upland catchment before discharging into Liverpool Bay at the historic town of Conwy. The catchment is largely rural in character, with land use dominated by agriculture — primarily sheep grazing and some dairy farming — along with significant areas of coniferous afforestation. This unspoiled, predominantly upland setting gives the Afon Conwy its character as a classic Welsh spate river, offering anglers a genuine wilderness fishing experience within a stunning mountain landscape. Tourism plays an important role in the local economy, and the river is a well-known destination for those pursuing migratory fish in North Wales.