Eau Claire SCHEELS is a 100,000-square-foot retail destination featuring a dedicated Fishing Shop with expert staff, comprehensive tackle selection, fish finders from brands like Garmin and Humminbird, fishing rods and reels, and performance fishing clothing.

Located at 4710 Golf Road, the store also offers an Ice Fishing Shop for winter anglers and maintains seasonal inventory changes, making it a well-stocked resource for both freshwater fishing enthusiasts preparing for outings on local waters.