Trek & Trail is Northern Wisconsin's only paddlesports retailer, located in Bayfield, and serves as a one-stop shop for sea kayaking gear and adventures on Lake Superior.

The shop carries major brands including NRS, Werner, Level Six, and Kokatat, and offers high-end sea kayak sales and rentals with guided kayaking tours to the Apostle Islands sea caves.

They also provide year-end sales on used boats and gear for budget-conscious paddlers.