Bill Sherer's We Tie It Fly Shop is Northern Wisconsin's premier full-service fly shop located in Boulder Junction, offering fly fishing tackle, clothing, fly tying materials, and custom rod repair since 1994.

The shop provides guide services for boat, wade, and float trips on local waters, plus Northwoods Inflatables pontoon raft sales and service. Additional amenities include fly tying classes, a fly tying app, and current fishing reports to help plan your trips.