Deep in the subarctic wilderness of Nord-du-Québec, the Rivière George (George River) stands as one of Canada's most legendary and remote fishing destinations. Stretching 565 kilometres eastward from Lac Jannière to Ungava Bay, this massive river drains a watershed of over 41,000 square kilometres along the Quebec-Labrador border. Located roughly 175 kilometres from Schefferville and accessible only by air from Quebec's major urban centres, the George River flows across lichen-strewn tundra and between glacier-rounded hills, carving through a landscape that sits at the edge of the boreal forest where it meets the arctic tundra. With an average flow exceeding 3,000 cubic metres per second, this is a powerful, tumultuous river that commands respect — and rewards those who make the journey with some of the finest fishing in North America. The surrounding region is home to the famous George River caribou herd, a 400,000-head population that, together with the Leaf River herd, constitutes the largest caribou population in the world, making the fishing experience here as much about wilderness immersion as it is about angling.